We Understand Because We've Been There
The team behind PracFlow isn't just building software—we're therapists, former practitioners, and people who've seen the struggle firsthand.
"I can do the client work, no problem. Just tell me what to do with the business and I'll do it."
This quote—heard from thousands of therapists—is why PracFlow exists. We've spent years talking with therapists, understanding their struggles, and building something that doesn't just serve the business, but grows the business owner.
Our Inspiration
It all started with countless conversations from therapists—juggling calendars, forms, notes, and a million tabs. Clients felt the chaos too—delays, disconnects, and confusion.
But here's what we noticed: every therapist had a clear vision for serving clients. The problem wasn't the vision—it was the lack of a clear path to get there.
That's when PracFlow was born: not just to make therapy smoother, but to help you build the practice you envisioned—with clarity instead of doubt.
What We Stand For
The principles that guide everything we build
Vision Over Vanity
Your practice vision matters. We build tools that help you achieve YOUR vision, not someone else's template for success.
Growth in Two Directions
Success means growing your business AND yourself as a business owner. We design for both, because one without the other isn't sustainable.
Self-Funded, Therapist-Focused
No VC pressure means we're accountable to you. We stay independent so we can stay focused on what you actually need.
The Challenges We Tackle
So you can focus on what matters: your clients and your vision
Too Many Tabs, Too Little Time
Juggling 5 different tools just to run one session? We've been there. PracFlow brings it all together.
Lack of Freedom & Flexibility
You became a therapist for autonomy, not admin overload. We give you back your time and peace of mind.
Expensive Platforms
Why are the "all-in-ones" always all-out-of-budget? We built PracFlow to be powerful AND affordable.
Unclear Business Path
Finding and retaining clients shouldn't feel like guesswork. We provide guidance personalized to your vision.
Meet the Team
Therapists, technologists, and innovators building the EHR that understands you
Sourabh Goyal
Founder, Visionary & Wellness Tech Enthusiast
After 11 years navigating the fast-paced world of MNCs and startups like UrbanCompany, Sourabh felt the pull to create something more meaningful. With a passion for wellness and tech, he set out to simplify practice management for therapists—because healing minds shouldn't come with messy spreadsheets. When he's not building PracFlow, you'll find him deep in a book, splashing paint on a canvas, chasing sunsets, or on a quest for spiritual clarity.
Sakshi Jain
Chief Clinical Officer
A psychologist by profession and a community builder at heart, Sakshi brings lived experience from the therapy room into everything we do at PracFlow. With a deep understanding of the struggles therapists face—burnout, admin fatigue, isolation—she's on a mission to create tools, spaces, and support that truly get it. When she's not shaping better systems for therapists, she's probably writing, sipping coffee, or dreaming up new ways to make private practice feel a little more human (and a lot more fun).
Madhav Gupta
Software Engineer & Backend Wizard
Madhav is the brain behind PracFlow's smooth systems and rock-solid backend. He loves designing scalable tech that just works—so you never have to worry about the techy stuff. When he's not deep in code, you'll probably find him smashing it on the table tennis court!
Shruti Rautela
Business development & Brand Lead
With a Master's in Clinical Psychology, Shruti brings heart, insight, and creativity to everything you see and read on PracFlow. Her mission? Making mental health feel less textbook and more real, relatable, and reachable. Fun fact: When she's not writing or brainstorming campaigns, she's rolling fast—literally! Shruti's a national-level Rollball player who's all about balance—on wheels and in life.
Harsh Pandey
Software Engineer & Tech Explorer
Harsh thrives on solving real-world problems with clean, clever code. He's especially passionate about prompt engineering and all things cutting-edge—basically, if it's the future, he's already building it. When he's not deep in dev mode, he's probably geeking out over the next big tech trend.
Aditi Gupta
Content & SEO Strategist (and Mental Health Advocate)
With a background in psychology and a love for words, Aditi crafts content that speaks to both search engines and souls. She's on a mission to break mental health stigmas and make information accessible, empowering, and stigma-free. When she's not optimizing content, she's busy de-stigmatizing conversations—one blog post at a time.
Ready to Build the Practice You Envisioned?
Join therapists who are growing their business—and themselves—with PracFlow.