Coupons and Discounts

Create discount codes, target them at the right clients, and control how many times they can be used.

Creating a coupon

Coupons lets you issue discount codes clients enter at checkout. Coupons are a premium feature and require a paid or trial subscription.

Code
What the client types. You can write it yourself or have PracFlow generate codes, optionally with a prefix so a batch is recognisable.
Discount type
A percentage off, or a fixed amount off. Percentages suit a range of prices, fixed amounts are clearer for a single service.
Scope
Applies to everything you sell, or only to services and team members you choose.
Expiry
The date after which the code stops working.
Usage limits
A total cap across all clients, and a separate cap per person. Zero means unlimited, so set these deliberately.

Choosing who a coupon is for

Eligibility is what turns a blunt discount into a useful tool, because it lets you reward the behaviour you actually want.

EligibilityWho can use itGood for
EveryoneAny client.A general promotion or seasonal offer.
New clientsPeople who have not booked with you before.Lowering the barrier to a first session.
Returning clientsPeople who have booked before.Bringing back clients who have lapsed.
Specific peopleOnly the email addresses you list.A concession rate for an individual, or a partner organisation.

A discreet way to offer concession rates

Rather than publishing a lower price, create a fixed amount coupon limited to specific people with a one use per person cap. The client gets the reduced rate, your public pricing stays intact, and the arrangement stays private.

Sharing and managing coupons

Copy a coupon to paste into your own message, or send it directly to a client from PracFlow. You can also show a coupon on the confirmation screen after a one to one booking, which is a strong moment to encourage a follow up booking or a package.

Deactivate a coupon to stop it working while keeping its history. Redemptions are tracked, so you can see whether a campaign actually produced bookings. If a booking that used a coupon is cancelled, the redemption is voided and the client can use the code again.

Coupons and package redemption codes are different

A coupon reduces the price at checkout. A redemption code is issued when a client buys a package and lets them book a session already paid for. Both are entered in the same place at checkout, but they come from different features.

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